Post by account_disabled on Oct 26, 2023 8:54:12 GMT
Duplication of information If, as previously mentioned, the CRM records data and interactions individually, without creating connections, there is a risk of data or user duplication . Within this system, a lot of information is added which must then be analyzed and "cleaned". CDP, on the other hand, was created to aggregate data through machine learning. For example, a CDP is able to attribute different actions to the same user even if he makes the different registrations (email address, loyalty card, purchase receipt) with slightly different names. Tool management This is a very relevant difference at an organizational and company management level.
Generally, due to its complexity and daily management, CRM requires technical-IT support. Most of the time, the corporate IT department handles it. The CDP platform, on the other hand, was created as a tool dedicated seo expater bangladesh ltd to marketing and is structured so as to be managed independently . A tool that brings together information from different departments and channels, with access designed for many professions, must be easier to manage and must offer a user-friendly interface. . Profiling This last difference underlines the way in which the profiles created are identified and distinguished.
Both the CRM and the CDP have the objective of creating personal files that collect all the information held on the customer. But the CRM only recognizes and works on contacts known to the company and puts their actions together. The CDP, however, also records unknown contacts who have had an interaction with the brand or who belong to a segment in line with the corporate audience. Infographic The main differences between CRM and CDP Return to index CRM and CDP (customer data platform) two tools for starting from data Today more than ever, companies need a lot of data to direct their actions on the market.